Century 21

Products + Experiences
Century 21: Closing Experience

Turning a transaction into an extraordinary customer experience.

overview
Buying a home is one of the most significant and stressful purchases someone will make in their lifetime. The traditional closing experience has always been a mundane, lackluster letdown, full of signatures and reams of paper finished off with the previous owners' gross old keys.

With Century 21’s new mission to defy mediocrity and deliver extraordinary experiences we turned this old transaction into an unforgettable celebratory moment that is worth talking about and sharing.
With this challenge in mind, we developed a product that is thoughtfully crafted and acts as a functional keepsake that agents can customize for their clients.
We created a variety of product options and combinations, from a simple custom key set to a deluxe closing experience kit.
Based on our interviews with Century 21 agents, we needed to make the products flexible and cost effective. So we created three different tiers of products with a range of price points.
Equipped with this new Closing Experience Kit, agents now have the tools to give their customers the extraordinary experience they deserve.
century 21: closing experience
Touchpoints
Product Design
Production
Art Direction
Photography
Motion Design