Providence: Brand Refresh
Rejuvenating a national organization steeped in 150 years of legacy and heritage.
Founded in the mid-1800s by the Sisters of St. Joseph, Providence is the longest-running woman-lead organization in the country, providing over 150 years of excellent healthcare.
Following a 51-hospital merger, Providence needed a visual identity that rallied all of its affiliates. We crafted a visual identity that paid tribute to their catholic legacy yet propelled them into the modern era.